Ted LeBeau is the founder and CEO of the huge retail chain of Beau-Mart stores. LeBeau has three ex-wives, four children, and five golden retrievers. After being courted by Wilhelmina to advertise his stores within the pages of Mode, Ted became quite attracted to her and he began courting her romantically, that is, until he decided to return to his current wife, Joanne, back in Texas. This break-up caused the seemingly tamed Wilhelmina to return to her usual vengeful self.